Built from experience across:
Not sure why customers aren't choosing you?
Should you:
• Talk to more customers?
• Refine your positioning?
• Improve your messaging?
This assessment helps you identify what to focus on first.
Find What's Holding You Back
Identify What’s Broken
Where growth is breaking down
Why It’s Happening
Why customers aren't buying
What to Fix
What to focus on next
How it works
Step 1
Answer 15 questions.
Step 2
See how you score across 5 areas:
• Customers
• Positioning
• Message
• Differentiation
• Growth
Step 3
Get a personalized breakdown and a free strategy call to break down your results.
Your Growth Score Includes:
Customer Understanding
Know what customers actually value and why they buy.
Positioning & Messaging
Communicate your value clearly and consistently.
Differentiation
Stand apart from alternatives customers are considering.
Growth Focus
Concentrate resources on the highest-leverage growth opportunities.
Hey, I’m Wadnes
KAPAB means "capable" in Haitian Creole.
I started it because I believe founders from overlooked and underserved communities are capable of turning their entrepreneurial dreams into reality.
Most founders don't have a growth problem.
They have a relevance problem.
Over the last 10+ years, I've worked with companies like TikTok, Spotify, and HYPEBEAST, helping bring products to market and drive adoption.
That's why I created this assessment.
Why Founders Love This
"No fluff. Just 15 questions that saved us weeks of second-guessing and gave us clarity on what our audience actually cared about."
Elliot Kennefick
Founder, MeetSmart
"Investors and customers both told us our pitch was ‘confusing.’ After taking the quiz, we nailed the core message and started closing faster."
Corwin Conner
Founder & CEO, Ciey
