Build a GTM Strategy That Wins Customers—In Just 3 Weeks.
We help AI & SaaS founders create a strategic game plan to attract and keep customers that drives sustainable growth. Rooted in culture, not guesswork.
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Trusted by leading brands
The Problem Isn’t Your Product.
It’s Your Relevance.
If any of these sound familiar, your issue isn’t performance—it’s positioning. Let’s fix your relevance.
People land on your website but they don’t stay, click, or sign up.
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You’re getting interest but not from the customers you want.
You’ve got a good product but no one’s saying, "This is for me".
Hey, I'm Wadnes
I started KAPAB in 2020 to help diverse founders turn their ideas into real businesses—especially during COVID when so many were being overlooked.
KAPAB means “capable” in Haitian Creole. It’s my way of blending my culture with my background in marketing and tech.
I’ve spent the last 10 years helping brands grow, and now I use those skills to help startups get traction and scale.
❌ Wrong Way
- Copying what’s trending
- Launching without a real plan
- Sounding like every other startup
✅ Right Way
- Saying what your audience really cares about
- Following a clear roadmap to grow
- Telling a story that makes people say “this is for me”
Startups that chase tactics without a GTM strategy are preparing to fail.
And no. ChatGPT can’t fix that.
AI can help you move fast, but it can’t make you matter.
The result? Burned time, wasted money, and no growth.
A Culture-First GTM Strategy to Attract, Convert, and Scale.
Not sure what that means? No worries, watch the video below.
We turn cultural insight into strategy—so your product stands out and wins with relevance.
We use culture as a strategic growth lever—turning deep cultural insights into positioning and messaging that help startups stand out, resonate, and win customers.
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3 Steps to Unlock Scalable Growth
Done-with-you support to achieve your go-to-market strategy goals.
Step 1: Identify Growth Blocker
Discover how cultural insights can transform your marketing approach. We help you craft messages that resonate.
Step 2: Develop Painkiller Messaging
We refine your positioning & messaging to attract the right customers and increase conversions.
Step 3: Package Your Strategy for Execution
We turn strategic planning into tactics to execute with clarity and confidence to achieve your key objectives.
Is This Right for Your Startup?
At KAPAB, we turn bold ideas into effective strategies for AI and SaaS startups, helping you connect authentically with your audience.
You’ve got some traction, but growth feels messy.
You’re seeing signs of interest—but it’s inconsistent, unclear, and hard to repeat.
You want people to sign up and stick around.
You’re done chasing attention—you want loyal customers, not just clicks and trials.
Tired of guessing. Ready to grow.
You’ve tried tactics—now you want a clear strategy that actually works.
Get a Culture-First GTM Strategy That Converts—In Just 3 Weeks
For AI & SaaS startups ready to grow with messaging that resonates, strategy that sticks, and a GTM plan built for growth.
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We focus on providing transofrmation for our clients.
Don’t take our word for it. See what our clients say
KAPAB transformed our approach to market entry.
FAQs
Explore our frequently asked questions to better understand our services and how we can help.
We provide strategic marketing consultancy, focusing on go-to-market strategies for diverse founders and SaaS startups. Our services include market research, customer insights, and tailored marketing plans. We aim to help you connect with your audience effectively.
Getting started is easy! Simply reach out through our contact form or give us a call. Our team will guide you through the process and discuss your specific needs.
Yes, we offer initial consultations to understand your business challenges and goals. This allows us to tailor our services to your needs. Schedule a consultation today to explore how we can assist you.
Our pricing is based on the specific services you require and the scope of your project. We believe in transparent pricing and will provide a detailed quote after our initial consultation. Contact us for more information.
Our pricing is based on the specific services you require and the scope of your project. We believe in transparent pricing and will provide a detailed quote after our initial consultation. Contact us for more information.
You can contact us via our website's contact form or by calling our office directly. We are here to answer your questions and help you get started. Don't hesitate to reach out!
Still have questions?
Let us know how we can help
Struggling to Attract Paying Customers?
Take our two minute quiz and find the gaps in your go-to-market strategy (GTM) and get a plan to fix them.
