Stop Chasing Tactics. Build Strategy.
Built to Win.
KAPAB helps B2B AI and SaaS startups build go-to-market strategies rooted in cultural insight — so the right people feel seen, act faster, and keep coming back. All in under 3 weeks.
Take our quiz to find out what’s blocking your growth.
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Trusted by Culture-Driven Brands
The Problem Isn’t Your Product.
It’s Your Relevance.
If any of these sound familiar, your issue isn’t performance—it’s positioning. Let’s fix your relevance.
People land on your website but they don’t stay, click, or sign up.
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You’re getting interest but not from the customers you want.
You’ve got a good product but no one’s saying, "This is for me".
Hey, I'm Wadnes
I started KAPAB in 2020 to help diverse founders turn their ideas into real businesses—especially during COVID when so many were being overlooked.
KAPAB means “capable” in Haitian Creole. It’s my way of blending my culture with my professional background in marketing, product, and tech.
I’ve spent the last 10 years helping global brands grow, and now I use those skills to help startups get traction and scale.
❌ Wrong Way
- Copying what’s trending
- Launching without a real plan
- Sounding like every other startup
✅ Right Way
- Saying what your audience really cares about
- Following a clear roadmap to grow
- Telling a story that makes people say “this is for me”
Startups that chase tactics without strategy are preparing to fail.
And no. ChatGPT can’t fix that.
AI can help you move fast, but it can’t make you matter.
The result? Burned time, wasted money, and no growth.
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A Culture-First GTM Strategy to Attract, Convert, and Scale.
Not sure what that means? No worries, watch the video below.
3 Steps to Unlock Scalable Growth for Your Brand
Done-with-you support to achieve your go-to-market strategy goals.
Step 1: Spot What’s Not Working
If people aren’t buying, something’s broken—your message, your offer, or your price. Find it and fix it first.
Step 2: Craft Messaging That Moves People
Use your customers’ exact words to show you get them. If it doesn’t feel made for them, it won’t move them.
Step 3: Show Up Where It Counts
Stop spreading yourself thin. Focus on the channels they trust and act on. Every move should drive action—not noise.
We turn cultural insight into strategy—so your product stands out and wins with relevance.
We use culture as a strategic growth lever—turning deep cultural insights into positioning and messaging that help startups stand out, resonate, and win customers.
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Is This Right for Your Startup?
We turn bold ideas into effective strategies for AI and SaaS startups, helping you connect authentically with your audience.
You’ve got some traction, but growth is hard.
You’re seeing signs of interest—but it’s inconsistent, unclear, and hard to repeat.
You want people to sign up and stick around.
You’re done chasing attention—you want loyal customers, not just clicks and trials.
Tired of guessing. Ready to grow.
You’ve tried tactics—now you want a clear strategy that actually works.
Build A Strategy Designed to Win—In Just 3 Weeks
For AI & SaaS startups who want messaging that hits, strategy that scales, and customers who stick.
Our Tech Stack
View Our Projects
We focus on providing transofrmation for our clients.
See what customers say
"We went from a placeholder site to messaging that finally made people get it. Game-changing!"
“Wadnes delivered in three weeks what I couldn’t in three years. He built our messaging strategy, website copy/wireframe, and GTM plan—and helped us see our product through the eyes of our customer.”
"Our homepage was basically clip art. After the revamp, we got 45 signups in 24 hours."
FAQs
By the end of our process, you’ll get a Notion document including:
1) A strategic narrative that sells your vision and connects with what your customers actually care about
2) A painkiller messaging strategy that speaks directly to the problem your product solves and makes it a must-have product for your ideal customers
3) A 90-day go-to-market plan with clear, tactical next steps to drive traction and growth
4) A homepage wireframe with suggested layout, key sections, and ready-to-use copy
The full strategy sprint is $2,997. It’s built for bootstrapped, busy founders and pays for itself by helping you win the right customers—without wasting time or money on tactics that don’t move the needle.
Yes. If you want hands-on help implementing the plan, we offer execution support—either 1:1 or with our trusted partners. We don’t just hand you a strategy and disappear.
We pressure-test it using what your audience actually responds to—like memes, headlines, and live copy. If it gets laughs, shares, or replies, it’s resonating. If it flops, we refine fast. No guesswork.
Most advice fails because it’s generic. Ours isn’t. We focus on cultural insight—what your audience actually believes, values, and buys into—so your strategy feels made for them, not for “everyone.” We're not an agency selling you services. We're a consultancy focused on solving problems to help you win.
AI can write emails. It can’t tell you why customers actually care. We give you the thinking and the proven strategy not just the tactics—so your message cuts through and gets real results.
Yes. We’ve helped founders across B2B and B2C find traction fast—because the real strategy is understanding people, not just sales models. We lead with B2B startups because they are in need the most.
If you’re solving a real problem and need people to care, this works. We focus on tech-based startups, but our approach also works for founders building platforms, services, and even community-led businesses.
Yes—that’s the point. We rebuild your messaging and homepage around what your customers actually care about, so it’s clear what you do, who it’s for, and why it matters. When people feel it’s for them, they take action.
You don’t need one. You need clarity. This strategy is built for lean teams and solo founders—so every move you make speaks to the right people and gets results without burning time or budget.
Still have questions?
Let us know how we can help
Struggling to Attract Paying Customers?
Take our two minute quiz and find the gaps in your go-to-market strategy (GTM) and get a plan to fix them.
