From Unclear Messaging to $150K+ Funding Secured

Strategy deck creation with strategic narrative
Client
bckers
Date
December 2024
Industry
AI + Fintech
Website
bckers.com

Challenge

The startup risked losing a $150K seed check and $2M in future funding because their pitch lacked clarity, confidence, and conviction. The founder believed in the product but knew the story could be sharper to close investors.

  • Messaging was unclear and didn’t stand out
  • The deck lacked investor trust and urgency
  • They needed a narrative sharp enough to close fast

How We Helped

We turned a generic pitch deck into a strategic story that inspired investor confidence.

  • Built a compelling deck that blended strategy and storytelling
  • Reframed their narrative around traction, timing, and emotional buy-in
  • Infused cultural insights to make the opportunity feel urgent and resonant

What We Delivered

We helped BCKERS close $150K+ in seed funding and position for $2M+ in follow-on — by delivering a pitch that couldn’t be ignored.

  • Secured funding after presenting at NJ FAST / Plug and Play Expo
  • Elevated visibility in front of 180+ investors and enterprise leaders
  • Positioned BCKERS as a standout in the AI & FinTech space

From Weak Messaging to Clear Homepage Positioning in 1 week

A Homepage Transformation That Drove Signups
Client
TravelTrunk
Date
March 2023
Industry
Travel + FinTech

Challenge

The startup needed to drive MVP signups, but weak positioning and design hurt trust and clarity.

  • Users didn’t understand the value or use case
  • Outdated visuals made the brand feel untrustworthy
  • The homepage failed to convert visitors to waitlist signups

How We Helped

We built a sharp GTM strategy and redesigned the homepage to convert.

  • Clarified positioning and messaging to resonate with travelers
  • Created a compelling hero section built for conversion
  • Redesigned the homepage for trust, clarity, and signup flow

What We Delivered

Signups came in within 24 hours — with a launch-ready GTM foundation.

  • Drove early signups with the new homepage and value prop
  • Delivered a confident GTM launch plan with clear messaging
  • Transformed the site into a polished, high-converting page that attracts ideal users

From Confusing Positioning to Clear Messaging

Homepage Messaging & Copywriting
Client
LoanBlocks
Date
March 2025
Industry
AI + Fintech

Challenge

LoanBlocks needed a credible online presence and clear messaging to win enterprise deals — but had only a placeholder site.

  • No professional website to build trust with B2B prospects
  • Messaging was vague and failed to communicate value
  • Not positioned to meet the expectations of enterprise buyers

How We Helped

We transformed their brand presence and messaging to attract high-value enterprise clients.

  • Launched a polished website that built instant credibility
  • Clarified their brand narrative to resonate with decision-makers
  • Upgraded their positioning to meet enterprise standards

What We Delivered

LoanBlocks went from placeholder to enterprise-ready — with messaging that converts.

  • Created a credible online presence that supports sales conversations
  • Strengthened positioning to pass enterprise screenings and attract top-tier firms
  • Delivered clear, strategic messaging that communicates real business value